Ruth Tate — Winter 2026
- Role
- Fashion Campaign
- Client
- Ruth Tate × Parafina
- Type
- Campaign
- Year
- 2026
- Location
- Parc Natural de la Garrotxa, Catalonia
- Disciplines
- Creative Direction, Photography, Fashion, Commercial, Campaign, Production, Photo Retouching, Brand Content
Winter 2026 campaign for Ruth Tate, a premium made-to-measure label from Sydney, in collaboration with Spanish eyewear brand Parafina. Photographed in Parc Natural de la Garrotxa, Catalonia. Photography, creative direction, production and retouching by Carmina Civarolo.
The horse and the landscape are wild. She is not.
Role
- Creative Direction
- Production
- Photography
- Photo Editing / Retouching
Brief
Ruth sent the collection from Sydney and trusted Carmina with everything else.
Ruth is a premium label from Sydney. Ruth makes every piece herself, fitted to the woman who wears it, in limited runs sold in her store. Winter 2026 was their third collaboration.
Collaboration
Parafina is a Spanish eyewear brand whose sunglasses are sold in Ruth Tate’s store. For this campaign the two brands collaborated and the sunglasses became part of the styling.
Concept
Untouched by circumstance.
A woman who stays composed, whatever surrounds her: landscape, wind, horses, heat. No exaggerated poses, smiles or acting. Presence, stillness, good posture.
Campaign structure
- Volcano — hair up, sunglasses, strong posture
- Waterfall — clean face, hair back
- Town — rays of light
- Horses — hair down, hat, relaxed postures
Production
- 12 looks
- 1 day
- Parc Natural de la Garrotxa
- Production organised by Carmina from Barcelona
- A late-May heatwave and hard direct sunlight split the day; the team returned when temperatures cooled
Usage
- Ruth Tate website
- Communication
- Advertising
- Printed for Ruth Tate’s store
Credits
- Brands
- @ruthtatesydney / @parafinaco
- Photography, creative direction, production
- @carmina.cc_
- Model
- @manzau.u
- Stylist
- @dannaseyes
- MUAH
- @makeup_hsutat
- Assistant producer & BTS
- @byniulia
- Horses
- @lakrindenkaiser
- Location
- Parc Natural de la Garrotxa, 2026
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